Audiences have long been influenced by the media and its actions. All types of audiences; whether visible or not, follow the ideas and stories set about by those in charge in the media. This then develops what we call ‘anxieties in media’. Although, it is time for the audience to start to control what they’re wanting to hear about, and take ownership of the way the media influences themselves.
The media can’t necessarily control what each individual person from the audience is to think, but the media is able to control what the audience thinks about. For example, people are dying in Syria due to war, which should be a major headline and talking point throughout the media, although the main topics spoken and heard about are of topics with less importance, which should perhaps be further back in the pecking order in terms of status, i.e. the Mitchell Pearce saga dominated headlines for a number of weeks, when in reality it isn’t a major issue. Perhaps it is up to the audience to begin to filter what they want to know/hear about.
Along with the topics that the media more or less choose to dominate the thought space of the audience, comes the way in which the audience perceives the information. The way which a person distinguishes the information given, is what forms opinions, which are either of Utopian, or Dystopian perception, which puts the ownership back on the audience, as to whether they want to use the media and internet to do good, or bad. Social media outlets, such as Facebook and Twitter make it easy for anxieties to be expressed for all to see, and in return pass the anxieties on to others. i.e. perhaps the audience is to blame for the anxieties caused, rather than the media.
For example, the belief that certain areas of the media influence children poorly and aren’t necessarily appropriate, because they are too gruesome or too explicit, cause the parents to control what their children view/read.
Should this be a similar case for the way audiences view the media? – I believe so. Since the media feed the stories which will get attention, the audience needs to give ownership to the stories which they divide their attention towards, and to stray away from the topics which don’t necessarily satisfy their desires.